Verizon Goals for +Gear
Verizon launched its new +gear product of tech accessories in partnership with big names in sports, music, and kicking the whole thing off with huge Twitch gaming streamer, Dr.Lupo. Knowing his fan base and the wider gaming community are ready to crucify any branded #ads, we knew we had to truly partner with DrLupo in a way that was authentic.
So we hosted a Verizon sponsored Twitch stream called "Goals for +gear". Dr.Lupo had to achieve goals we set in the battle royale game Apex Legends. Every time Dr.Lupo reached a goal, fans scored huge discounts on Verizon +gear, plus the chance to win entire gaming +gear bundles.
Here’s a clip from the Twitch stream:
Verizon +Gear Talk with Dr.Lupo
Twitch viewers were driven to the website where they could purchase the very best gaming +gear from Verizon, inspired by the surgical skills of Dr.Lupo himself. “+gear talk with DrLupo” highlights all of his favorite gaming gear brought to you only by Verizon.
100’s
Awesome pieces of gaming gear rewarded over the stream
+63%
We smashed Verizon’s sales targets by 63%