Verizon Fortnite Stadium

The pandemic brought many limitations to Super Bowl LV fans, leaving millions to wonder how the 2020 game would hold up to prior seasons. We needed to show how the power of Verizon 5G could bring the ultimate Super Bowl experience to the masses in a year without all the in-person magic of the Big Game. We needed to turn the restrictions caused by the pandemic into an opportunity to demonstrate the unifying power of Verizon 5G.

The Game Plan

We worked with elite Fortnite builders to bring the Verizon Fortnite Stadium to life. For the week leading up to Super Bowl LV, we partnered with entertainment, NFL, and gaming influencers to create two primetime livestreams on Twitch hosted by Desus & Mero, with simulcasting across Verizon’s social channels. We created live interactions between fans and NFL players through avatar meet-and-greets. And America’s biggest gamers connected with 40 million fans in the stadium.

 
 

40 Million

Stadium Visitors

#1

Most Talked about brand on Twitter during Super Bowl week

3.6 Billion

Impressions

Press

NBC, Variety, NY Times, CBS, ABC, Fox, CNBC, USA Today, Forbes, The Gamer, Yahoo Sports, Campaign US, The Drum, AdAge, Adweek, The Drum, Digiday, Muse by Clio, 

Awards

ANDY Awards - Gold (Idea)

AICP Next Winner

AICP Shortlist x 3

Gerety Awards - Gold

Webbys Winner (Game/App)

Webbys Shortlist x 2

OneShow - Silver (Interactive)

OneShow - Silver (PR)

OneShow - Bronze (Interactive)

OneShow - Bronze (Social)

OneShow - Merit x 7

OneShow - Shortlist x 6

D&AD - Wood Pencil (Experiential)

D&AD - Shortlist (Experiential)

Cannes Lions - Shortlist x 7

AICP Next Awards - Experiential

AICP Next Awards - Shortlist x 3

Clio Sports - Silver (Innovation)

Clio Sports - Silver (Games)

Clio Sports - Silver (Social Media)

Clio Sports - Silver (Partnerships)

Clio Sports - Silver (Mobile)

Clio Sports - Bronze (Entertainment)

Clio Sports - Bronze (Mobile Brand)

Clio Sports - Bronze (Social Media)

Cannes Lions - Shortlist x 5

LIA - Silver (Branded Entertainment)

LIA - Bronze (Digital Gaming)

ADC - Shortlist x 6

Creative Pool - Bronze (Experiential)

Ex Awards - Silver (Sports Activation)

Ex Awards - Bronze (Digital + LIVE)

Ex Awards - Bronze (Pandemic Event)