#MayhemSale
If there's one thing we were all guilty of in 2014, it was oversharing the details of our lives on social media. But what we don't realize is, the more we share, the more our homes are at risk of burglary. We set out to teach one social media happy couple (and the country) a lesson. As Matt and Shannon were posting selfies from The Sugar Bowl, we used 8 nationally televised spots airing during the game, to have Mayhem break in to their house, and sell everything they own live on mayhemsale.com.
18 Million
Website visits in 4 hours during the Sugar Bowl broadcast – that’s 1,250 every second!
#MayhemSale
Trended #1 Worldwide on Twitter
78 Million
Impressions made in just 4 hours