Mayhem Twitter Launch
Launching Mayhem on Twitter allowed Allstate to take his story to the next level. This was no easy feat when you start off with zero followers but we still managed to surpass all our competitors in one month when they have been tweeting for years.
Mayhem March Madness
To get college basketball fans excited about the upcoming season, we partnered with ESPN to create a commercial. Mayhem became your lost phone when you desperately try and check it after hearing ESPN's iconic "nuh-nah-nuh" phone alert.
Mayhem Sugar Bowl
There’s not a bigger sporting event to Allstate than their very own Sugar Bowl, but that doesn’t mean there wont be any Mayhem. Two connect with college football fans we created two spots where Mayhem is a loose bungee cord that’s barely holding your tailgating gear, and an exploding tailgating grill. Of course.