MayhemM DIY

Dean Winters is into year seven of his gig as Allstate's "Mayhem" character, but this time—for the first time—he's playing a real-life person whose dangerous ineptitude could have ended really, really badly. During the Allstate Sugar Bowl on New Year's Day, we issued a call for real-life DIY disasters. We then posted a bunch of them online and invited people to vote for their favorite—promising to turn the winner's story into a new 30-second commercial.

That spot aired Monday night during the College Football National Championship Game. Yes, Caleb Gauff was the winner of the campaign, having earned 33.5 percent of the online votes. In the winning ad, Mayhem humorously re-enacted Caleb and his father's spectacular DIY fail. All voters were entered into a sweepstakes, with one winner getting a $25,000 Lowe's gift card.

6 Million

People voted on Twitter for the best spot.

4 Bronze Head Statues

Yep, that’s right. We made a statue of each of our finalists heads. Classic.

Awards

One Show - Bronze (Social Media)

Cannes Lion - Shortlist x 2

Creativity Editors Pick