Series 2: Women in Art
Our LIFEWTR Series launch of #ArtByAWoman centers around one startling fact: While 51% of working visual artists today are women, their work makes up less than 5% of major permanent collections.
Series 2 Artists Lynnie Zulu, Adrienne Gaither and Trudy Benson brought this story to life in collaboration with emerging female artists.
Open Gallery Event & Film
The ‘Open Gallery’ film shot at Lincoln Center, and its social campaign, shines a spotlight on the disproportionately low percentage of women-created art on display in the world’s museums and art galleries. To bring more women's art into the open we transformed our media spaces at Time Square, Wrigley Field and the World Trade Center into art galleries to showcase more woman's art.
#ArtByAWoman Social Activation
All elements of the campaign had a strong call-to-action inviting women of all ages to share their artwork using #ArtByAWoman. We even turned our Instagram feed into an Open Gallery to showcase the submissions which have turned up over 4,500 during our two week period of submissions.
13,000+
Social submissions of art by women in less than 2 weeks
251 Million
Impressions