Series 4: Arts in Education
LIFEWTR believes art is as essential to life as water, yet it’s under threat where art begins: the classroom. Over 80% of schools face funding cuts, with art often first to go. That’s why LIFEWTR wants to bring art back to schools by putting it back in the hands of one million students.
Series 4 Artists Luis Gonzalez, KRIVVY and David Lee brought this story to life in collaboration with Lucy Liu.
#BringArtBackToSchools Social Experiment
We created an emotive social experiment that reveals this sharp decline in creativity as early as second grade. Then, through partnerships including Scholastic and National Arts Education Association, we created classroom programs, art kits and live workshops. To date, our #BringArtBackToSchools video has gained 20MM+ views with our campaign amassing 370MM+ total impressions.
25 Million+ Views
Despite a 3 minute length and skippable format, more than half of our viewers have stayed to the viewing threshold 2-3 times higher than the standard benchmark
300
Deeply personal stories were shared how have an art education changed peoples lives
370 Million
Earned Impressions