Travis Barker
Is one of the most respected drummers in history; what isn’t as well-known is his approach to his health. Travis has been vegetarian since the age of 15, and he adopted being vegan nearly a decade ago as part of a promise he made to himself after surviving a 2008 plane crash with his friend DJ AM. Over the years, he has supported many different vegan brands and eventually decided it was time to start his own – in 2020 Barker Wellness Co. was born. It began with vegan, cannabinoid-infused tinctures and gummies and has grown to over 30+ vegan products, including a body-care line collaboration with his wife, Kourtney Kardashian Barker.
My partner Mac Moss and I designed everything from logos to packaging. Every element meant to be minimal and clean, with an aesthetic that alternates between the organic and the mechanical, much like Travis playing drums. The brand has continued to evolve over the last 4 years and there are a lot of exciting projects launching in 2024.