Evolving the Brand

Inspired by Travis's appreciation for cannabis and his dedication to fostering a creative spirit, Barker Canna Co. is more than just a brand – it's a journey that sparks inspiration and self-expression. Our collection aims to elevate your cannabis experience by offering a unique range of vegan edibles, infused pre-rolls, and all-in-one vapes.

My partner Mikey Hester and I evolved the current wellness branding into all the new cannabis products to keep the look and feel consistent and recognizable. The challenge was that cannabis branding is usually wildly colorful but our branding was simple and neutral. Colorful illustrations and gradients were utilized to reflect creativity while still keeping our current black and white theme strong and upfront.